Reasons to Invest in Waco Student Housing

Mike Rakes • March 19, 2025

Key Takeaways

  1. Affordable Real Estate: The Baylor area offers lower property prices compared to major Texas cities, allowing investors to build a diverse and profitable rental portfolio at a more affordable entry point.
  2. Strong Rental Demand: The area’s growing population, including students from Baylor University, along with professionals relocating for job opportunities, ensures a steady demand for rental properties.
  3. Landlord-Friendly Environment: Texas's favorable laws, including no rent control and straightforward eviction processes, make the Baylor area an ideal location for landlords looking for manageable and profitable investment opportunities.


Have you been searching for a city with strong rental demand, steady property appreciation, and landlord-friendly policies? Finding the right market to invest in can be challenging, especially when you want long-term profitability and minimal headaches. That’s where the Baylor area stands out. 


This growing city is more than just home to Baylor University, it’s a hotspot for real estate investors who want to maximize their returns without the high costs of major metropolitan areas.


With its affordable property prices, strong job market, and increasing population, the Baylor area offers the perfect balance of stability and growth. In this article by
Campus Realtors, we dive into why investing in the Baylor area could be one of the smartest moves for your rental portfolio.

Contact Us

Why Is the Baylor Area a Goldmine for Landlords?

If you're looking for a market with strong returns, steady appreciation, and landlord-friendly policies, the Baylor area checks all the boxes. Here are nine powerful reasons why this city should be your next investment destination when buying an investment property.


1. Affordable Property Prices

One of the biggest advantages of investing in the Baylor area is the affordability of real estate. Unlike major Texas cities such as Austin or Dallas, where property prices have skyrocketed, the Baylor area offers a more budget-friendly entry point for landlords. 


Lower acquisition costs mean you can buy multiple rental properties for the price of one in a bigger city, allowing you to build a strong and diverse portfolio. Plus, with lower mortgage payments, you can maintain a healthy cash flow while still offering competitive rental rates that attract residents.

Campus-Realtors-rental-property-interior

2. Strong Rental Demand

The Baylor area has a growing population that includes students, young professionals, and families, all of whom need quality housing. Baylor University brings in thousands of students every year, many of whom prefer to live off-campus, creating a steady demand for rental properties. 


In addition to the student population, professionals are relocating to the Baylor area for its job opportunities and lower cost of living compared to bigger cities. This continuous demand makes it easier for landlords to find reliable residents and maintain high occupancy rates.


3. Steady Property Appreciation

Property values in the Baylor area have shown consistent appreciation over the years, making it a smart long-term investment. As more people move to the city and businesses continue to grow, home prices naturally increase. This means landlords not only benefit from monthly rental income but also from the long-term value growth of their properties. 


Unlike volatile markets that experience dramatic price swings, the Baylor area has maintained a stable and predictable appreciation trend, providing landlords with confidence in their investment’s future worth.


4. Landlord-Friendly Regulations

Texas is known for its landlord-friendly laws, and the Baylor area is no exception.There are no rent control policies restricting how much landlords can charge, giving you full control over your rental pricing strategy. Eviction laws are also straightforward, ensuring that landlords can take quick legal action if a resident fails to pay rent or violates the lease agreement. 

Campus-Realtors-landlord-keys
Learn More

Additionally, the Baylor area does not impose excessive restrictions or fees on rental property owners, making property management easier and more profitable compared to other states with stricter rental laws.


5. Thriving Job Market

The Baylor area’s job market is expanding across multiple industries, creating a strong economic foundation that attracts new residents. The city has a growing healthcare sector, a well-established education system, and a booming manufacturing industry. With major employers like Baylor University, Providence Health Center, and SpaceX, the Baylor area continues to offer job opportunities that bring in working professionals. 


A strong job market means more people moving to the area in search of housing, ensuring a steady demand for rental properties. For landlords, this translates into a reliable pool of potential residents and lower vacancy rates.


6. Low Property Taxes

Texas does not have a state income tax, which is a major benefit for both residents and property owners. However, property taxes vary from city to city, and  the Baylor area offers relatively lower rates compared to larger cities like Austin or Dallas.


Lower property taxes mean landlords can keep more of their rental income, making it easier to maintain a positive cash flow. With rising home values across Texas, finding an area with manageable property taxes is essential for maximizing rental profits. The Baylor area provides that balance, making it an attractive choice for investors.


7. Tourism and Short-Term Rental Potential

The Baylor area has become a popular tourist destination, thanks to attractions like Magnolia Market, the Dr Pepper Museum, Cameron Park Zoo, and the Texas Ranger Hall of Fame. The city hosts thousands of visitors every year, creating a profitable opportunity for landlords interested in short-term rentals. 

Campus-Realtors-short-term-rental

Vacation rentals and Airbnb properties can generate higher rental income compared to traditional long-term leases, especially during peak travel seasons. Whether you prefer short-term or long-term rentals,  the Baylor area offers the flexibility to capitalize on a strong tourism industry.


8. Infrastructure and Development Growth

The Baylor Area is undergoing continuous development, which increases the overall appeal of the city. New businesses, restaurants, and retail centers are emerging, making the Baylor area an even more attractive place to live. 


Infrastructure improvements such as road expansions, public transportation enhancements, and community developments are also contributing to the city's growth. 


As
Waco modernizes and expands, property values naturally rise, making it a prime investment location. A city with ongoing development ensures that your investment remains profitable in the long run, as demand for housing continues to grow.


9. Growing Student Housing Market

With Baylor University attracting thousands of students every year, the Baylor area has a strong demand for student housing. Many students prefer off-campus living, creating a consistent need for rental properties near the university. Investing in student housing can provide landlords with reliable, high-occupancy rentals and the opportunity to charge competitive rates. 


Additionally, student leases often renew annually, ensuring a steady flow of residents. This growing market makes the Baylor area an excellent location for landlords looking to capitalize on a stable rental demand.


Bottom Line

Investing in the Baylor area offers landlords a perfect mix of affordability, rental demand, and long-term growth. However, managing properties effectively is key to maximizing returns. That’s where Campus Realtors comes in. 


With expert market insights, resident screening, and hassle-free property management, they help landlords make the most of their investments. Whether you're new to the market or expanding your portfolio, reach out to Campus Realtors today to discuss your options and find the best strategy for your rental success.

Contact Us
Campus-Realtors
By Mike Rakes March 20, 2025
Campus Realtors has provided landlords in Waco, Texas a guide on how to rent out their houses.
AIM-Real-Estate-Management
By Mike Rakes February 19, 2025
AIM Real Estate Management has provided landlords with a guide on top tips for buying investment property in Waco, Texas.
More Posts
Share by: